Digital marketing is a process of marketing different products, services, and ideas, etc on digital platforms, and not using conventional media like, paper advertisements, TV ads,etc. Due to the versatile nature of this type of marketing, it is gaining more and more popularity, day by day.
Now a days, the concept of digital marketing is gaining popularity at academic levels, too, and universities are adopting it as a subject for promising future for students.
Different types of digital marketing practices may inculde, social media marketing, SEO, e mail marketing, content marketing, affiliate marketing, etc. All these techniques are proving themselves very very promising for the entreprises to for their upliftment against the cut throst competition at all levels.
Considering these facts, firms should adopt this novel concept, and at the same time new graduates should try to understand the basics of digital marketing and explore their future with it.
